I’ve loved writing for as long as I can remember. It began as having fun with words in school. Then it turned into a hobby with poetry, prose, and music/movie reviews. Then it became a form of serving both my army camp and my church.
Turns out, I’m pretty good at it. So I made it my career.
I’ll dive right into any form of writing I can get my hands on. Over time, I’ve added strategising, team leadership, content planning, copyediting, and community management into the mix as well. I’ve done social media content and strategy, brand guides, profile pieces, video and radio scripts, brochures, case studies...and even a graphic novel. And I’m far from done.
If you need a reliable communications professional with razor-sharp attention to detail, who’s fearless about questions and discussions, who enjoys playing in a team, and who wants to deliver nothing less than the very best for you, I’m your guy.
Career summary
2021—2025: Senior Copywriter at RAPP
2019—2021: Creative Copywriter at RAPP
2016—2019: Copywriter at We Are Social
2015: Content Lead at Vocanic
2014—2015: Community Manager at Vocanic
2009—2014: Senior Video Editor at Triplex Studios
2008—2009: Media Specialist at SAF Military Police Command
2006—2007: Video Production Intern at Triplex Studios
Personal adventures
- 2019: Co-authored and published Ki Sorti: Anoti Ngua, the very first graphic novel about Singapore Eurasian heritage, culture, and identity. Written in a blend of English, Singlish, and Kristang. This project was in collaboration with Yale-NUS College as part of the Singapore Bicentennial.
- 2016: Self-published my own poetry collection, Stories by the River, and sold over 130 copies; 5 are available in the National Library.
- 2010—2012: Co-founded and led the publications team at the Church of Our Lady of Perpetual Succour for 2.5 years; growing it to 20 volunteers. I handled writing, photography, layout design, and managing the end-to-end workflow.
Some of the brands I’ve written for
- Amazon Web Services
- Duracell
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Epson
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Esso LPG
- Friskies
- Harley-Davidson
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Intel
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Juniper Networks
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KFC
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Lavazza
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Little Skool-House
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Mercedes-Benz
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Mobil
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NAFA
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Nike
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Nikon
- NTUC FairPrice
- Samsung Mobile
- Simple Skincare