About Me


I’ve loved writing for as long as I can remember. It began as having fun with words in school. Then it turned into a hobby with poetry, prose, and music/movie reviews. Then it became a form of serving both my army camp and my church.

Then I made it my career, because why the hell not?

I’ll dive right into any form of writing I can get my hands on. I’ve done social media content and strategy, brand guides, profile pieces, video and radio scripts, brochures, case studies...and even a graphic novel. And I’m far from done.

If you need a reliable writer with razor-sharp attention to detail, who’s fearless about questions and discussions, who enjoys playing in a team, and who wants to deliver nothing less than the very best for you, I’m your guy.

Career summary
2021—2025: Senior Copywriter at RAPP
2019—2021: Creative Copywriter at RAPP
2016—2019: Copywriter at We Are Social
2015: Content Lead at Vocanic
2014—2015: Community Manager at Vocanic
2009—2014: Senior Video Editor at Triplex Studios
2008—2009: Media Specialist at SAF Military Police Command
2006—2007: Video Production Intern at Triplex Studios

Personal adventures
  • 2019: Co-authored and published Ki Sorti: Anoti Ngua, the very first graphic novel about Singapore Eurasian heritage, culture, and identity. Written in a blend of English, Singlish, and Kristang. This project was in collaboration with Yale-NUS College as part of the Singapore Bicentennial.
  • 2016: Self-published my own poetry collection, Stories by the River, and sold over 130 copies; 5 are available in the National Library.
  • 2010—2012: Co-founded and led the publications team at the Church of Our Lady of Perpetual Succour for 2.5 years; growing it to 20 volunteers. I handled writing, photography, layout design, and managing the end-to-end workflow.

Some of the brands I’ve written for
  • Amazon Web Services
  • Duracell
  • Epson
  • Esso LPG
  • Friskies
  • Harley-Davidson
  • Intel
  • Juniper Networks
  • KFC
  • Lavazza
  • Little Skool-House
  • Mercedes-Benz
  • Mobil
  • NAFA
  • Nike
  • Nikon
  • NTUC FairPrice
  • Samsung Mobile
  • Simple Skincare